Paloma Rincón

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Selected Work

Wired – The Value of Life

About the project

Concepts, Art Direction, Set Design and Photography

How Much Is a Human Life Actually Worth? In this collaboration for Wired Magazine I  illustrate The Value of Statistical Life. This Value is the tool governments use for making benefit-cost evaluations. “Take what people will spend individually to avoid a teensy risk, and multiply it by the odds of that risk coming to pass and the total number of people it might affect”

The article speaks about how governments calculate the economic benefits of any major regulation and the costs of implementing it. And how these statistics are used in situations like the lockdown due to Covid-19. Is it worth saving lives and have a longer lockdown or is activating the economy more important? What is a human life worth, in dollars?

Article by: Adam Rogers

Photo editor: Samantha Cooper

Agent: @common_era_ltd

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