A 100% real Number 50, built up from iconic objects and brands from the last 50 years in Spain.
In this campaign for Bankia Spanish Bank, they say thanks to advertisers with this visual full of recognizable elements from past decaded along with tools that are used in the creative process and media.
This self-referential ad was patiently constructed after having photographed every element individually to compose a sketch and have a starting point for the shooting. Art directed by Serial Cut
Check out behind the scenes video!