I was commissioned by Hardcuore Agency in Rio de Janeiro to do the main Key Visual for the launch of new Ambev´s brand Ama Water. This new brand was created to invest 100% of the profit to be used in bringing drinking water to the Semi Arid region population in Brasil.
This Brazilian region is known by it´s very few rains, high temperatures and a meteorology that is not as dry as the dessert but shares some of it´s conditions.
The assignment was to create an artful and graphic visual trying to communicate as much as possible the character of the project. As the product was not produced on time for the shooting, we created a 3D printed placeholder and integrated in postproduction a CGI version of the bottle.